Video email gmail how to#

While some email applications allow recipients to play your video within the email client itself, others don’t. And when you embed a video in an email, your image should make your recipients want to click play. Your thumbnail image is the first thing your recipients see.

Video email gmail how to#

How to Embed a Video in an Email Take 1: Choose a Powerful Image So let’s talk tech and how to embed a video in an email like a pro. Once you’ve started creating conversational videos that allow you to communicate more authentically and transparently - it’s time to embed.

Build authentic and strong relationships because you’re communicating just like you would in person.

Demonstrate the empathy that’s essential to building trust.

Communicate things clearly and effectively.

Establish a personal rapport with your viewers by putting a face and voice with a name.

Using video generates up to 66% more qualified leads per year.įrom lead generation to testimonials and tutorials, there are so many ways video can help you communicate more effectively in your business.

90% of users say that product videos are helpful in the decision-making process.

Video in an email leads to a 200-300% increase in click-through rates.

69% of consumers would prefer to learn about a product or service through video.

It wields the potential to bring more exposure to your brand while helping you achieve your bottom line.Ĭheck out these statistics on video to get your mind buzzing… Embedding video in email is one of the most important tools in your arsenal. Video email has a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. Getting face to face builds the trust necessary to create meaningful relationships that lead to more (and better!) business. By embedding video in email, you are taking a human-centered approach that shows you aren’t just another piece of tech vying for attention or data.īelow are some proven reasons why video in email works, detailed ways to embed video in email, and more. Digital pollution is spam, bots, or persuasive tech that creates mistrust in who is behind a screen.

You see - when you send a plain-text email, your recipients have a hard time trusting that you aren’t digital pollution trying to crowd their inbox. But establishing trust with face-to-face connection by learning how to embed a video in an email can change that.

If you don’t already have a relationship, getting them on that path can be even more difficult. As much as you’ve plotted out your customer’s path to action and considered every move, this won’t ensure high conversion rates, lower bounce rates, or sales increases. Acquiring new customers isn’t as simple as flipping a switch for your sales funnel to be live.